The video screen has become the new stained glass in 21st Century churches.
We live in a visual culture. The common currency for communication has shifted from text to images.
“It’s not either image, or text. It’s both/and, image and text. The Word became flesh and dwelt among us. Jesus was a man (image) living among us. He was also text (the Word become flesh).” ~ Leonard Sweet, The Gospel According to Starbucks
Don’t just throw a Times New Roman font on a white screen! Creating beautiful slides is intensive and time-consuming.
Don’t overload the slides with content (MAX: 6 lines of lyric, 6 words to summarize point).
Limit your font choices to 2. Choose fonts that are easy to read and use the styles consistently throughout your presentation.
Not distracting, but not too simple.
Choose a background that will attract the viewer’s eye to the words. If your background requires the words to have an outline and a drop shadow to be readable, it is no longer attracting the viewer’s eye to the words.
Use the negative space (Dark background/light text; light background/dark text).
Use imagery that tells the story of the text.
Avoid clipart at all costs. Use stock photography or artwork.